Investment

Trading App

Redesigning the news reading experience of an online
trading platform, moomoo

The problem

Investing insights is the key for investors to make quick and informed decisions. However, the information overload with the vast amount of financial articles can flood first-time investors with too much information. It leads to confusion especially for first-time investors.

Research Goal

To discover beginner investors’ perceptions of the Moomoo’s platform.

Research Methodologies

Duration : 2 Weeks

After knowing what we know, it empower us to churn out qualitative research. The data make us go from Data-informed to Data-inspired.

Research Summary

Key Validated Insights

1

85.7% of beginners do not use technical indicators to make trading decision as they use company news and share reports as main analysis.

2

Users repeatedly reported that they find the app has issues with information overload

3

90% of users use multiple platforms to research on the market insights and trends.

4

Based on our survey, we discovered that almost 80% of users only used the app for the buy/sell function and add alerts.

What We Learnt From The Research

We find it surprising that beginner investors do not use technical indicator but rely heavily on fundamental analysis to analyse the stocks. This insight lead us to believe that news serve as the most important source of information for young investors to make investment decisions.

User Persona

Brad is a lawyer for a legal firm. He needs an intuitive investing app which he can access quick information with ease with his limited time available for managing his investment. Pain Points He feel overwhelmed when using the app to keep in trend with the market insights due to information overload. What User Wants As a beginner investor, I want to be able to read the news easily to make informed investment decisions to profit from the market.

High Fidelity Prototype

Quick Access At A Glance

Minimalist design & more user-related contents, allow users to focus on getting market insights quickly.

News Built For You

Reduce cognitive load by letting users to focus on news categories they are really interested in

Read & Interact With People

Stop cluttering your mind and wasting precious time with news that you are not interested in.

Read At Your Convenience.

Revisit the important news at anytime at user’s convenience.

Usability Testing

Then I tested the prototype that had been made. I invited 10 participants to do usability testing.This test is conducted remotely on Maze. The test carried out allowed me to observe details that I had not noticed before. I realised my design are not perfect and still need iterations to reduce the misclick rate and further improve the task flow success rate.

What’s Next

Dark mode screens- We noticed that many people nowadays are browsing contents in the dark therefore data visualisation will be easier on the eye if it is on dark mode.

Gamification- To keep users more engaged and motivated to read the news, gamification elements can be included in news feature. There should be elements like badges for articles bookmarked etc.